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Improve traffic to your website with Search Engine Optimization
Counting the number of website on the internet is like counting the number of stars in the sky. There are millions of websites on the internet and thousands of these websites contain information about the travel industry. To make your website stand out amongst the crowd, to draw visitors who are genuinely interested in booking hotel accommodation, you cannot simply launch your website and wait. You need to proactively, market and advertising your website using both online and offline mediums.

One of the most effective mediums of driving the 1000s of people looking for travel accommodation to your website by using a technique called Search Engine Optimization (SEO). Search Engine Optimization is a process of optimizing your website using keywords so that search engines can find your website easily. As an Online Travel Agency, you can optimize your website for search engine using 2 techniques. The first technique is optimizing using your website url, travel agency name etc. and the second is by optimizing by destination.

Optimize using your website url, travel agency name etc.
This is a more generic form of optimization that can be used on a more long-term basis. This form of optimization is especially beneficial if you are an established brick and mortar agency. This will make it easier for your existing clients to locate you online. It will also help you convert those prospective clients from your part of the world who know of you by reputation.

Optimize by destination
This is a more focused form of optimization that you can use when you have multiple special offers or packages from a particular destination. For example: If you have special offers or packages from hotels in Goa, during carnival season, you can use the following keywords to optimize your website on the search engines. Goa Carnival, Hotels Carnival Goa, Goa Special Hotel Offers etc.

How to make your website SEO Friendly:

1.  SEO friendly heading: A search engine gives more emphasis to the heading of a document, and not just that even the users tend to read the heading first. If the heading is good then people will proceed further, but if the heading looks bad people might turn away. So making sure that the heading is appropriate & descriptive is extremely important.

2.  Right Keywords: Keywords play an important role in search engine optimization. The keywords need to be arranged in a strategic manner giving the impression of professionalism to the reader as the right keywords will make you more visible and help you reach your target visitors. The use of wrong keywords will simply result in the search engine not listing you at all.

3.  Good content: One of the most important factors to be remembered is simple yet effective content. This is probably the single most important thing you need to do if you want to be found on the web. Good content includes factual & grammatically correct matter. Whatever your site maybe about, the content needs to be unique in order to appeal to the users. Another benefit of having good content is return visitors. Return visitors who like your content will eventually link to your site, and having lots of inbound links is great for search engine rankings, especially if those links are from highly ranked sites.

4.  Sitemap: A thorough & complete site map of your website helps search engines as well as visitors to know about your website. Site map gives ease of use to the visitors and help search engines track information about every page. With a site map you can ensure that every page of your website has been indexed in search engines.

5.  Exchanging Links: Exchanging links is a useful tool to popularize your link. It's a process of exchanging your website links with similar websites. When more and more website links are added to your site, it increases the chance of getting more traffic.

6.  Search engine friendly URLs: Search engines have difficulty with complex & dynamically generated URLs. It's advisable to use URLs that are easy to read and search engine friendly. This will help you as well as your users.

7.  Page format: The format or structure of how your web page is designed can affect the accessibility of your page to a great extent. Make sure the ease of use and navigation within your website and the language is perfect. Prepare a well organized website so that the search engine can recognize where the navigation, content and headings are.

8.  Avoid graphics: Some search engines do not recognize graphics and images. If you have good & useful content in your website then don't cover it with graphics. Graphics should be used as a garnishing to your website. If you will use it in text then it might decrease your chances for a good ranking in search pages.

Search Engine Optimization is a marketing tool that will help your website achieve a better ranking on search engines. This will make it easier for individuals looking for hotel accommodation to located you, thereby improving your look to book conversion rates.
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